Chrome Haus Productions >> ADVICE
January 28th, 2021 – Bogotá, COLOMBIA.
Our lives and social media are inundated with visual material that sells products and or services. Any decent marketing campaign will seek to convey product photos that coincide with a brand and target market. Photo quality, context and sharpness are of paramount importance and not only convey your product, but also trust. We outline the importance of contracting product photographers in Bogota, and the benefits it brings.
Today’s consumer lives in a world of visuals; everywhere they look, they are inundated with stills, vignettes, cinematographs, and other graphic pieces, selling one product or another.
In other words, visual features urging people to purchase something are ubiquitous. This means if a business wants to stand out and ensure that their images catch the consumer’s eye, they need to have the most lustrous photos out there. And that is precisely what product photography renders.
Product photographers in Bogota highlight a commodity with the most aesthetically-pleasing or intriguing views, roping onlookers in immediately. Investing in product photographers in Bogota is one of the most prudent business decisions an enterprise can take because it will significantly drive up sales and amplify brand recall.
If you want to take a much more in-depth look into the advantages of product photography in Bogota, here’s a rundown.
Aside from catching a customer’s attention, product photographers in Bogota communicate the most pertinent details about a product on show.
Obviously, you cannot take the consumer on a hike to demonstrate how comfortable and functional your hiking boots are; so you need to show it through visuals. And not just any visuals, high definition, faultlessly framed pictures that will clearly showcase your product. In other words, you will need Bogota product photographers.
Product photographers in Bogota seek to distinguish your product, and how it underscores the product being sold.
As mentioned earlier, the world is bursting with visuals, so if you want to outshine others in Bogota, you cannot put out those omnipresent, run-of-the-mill pictures that are pasted on every webpage on the internet. Businesses need Bogota product photographers to create unique visuals that will instantly hook a viewer, and that is what product photographs in Bogota do.
The age-old saying, ‘a picture is worth a thousand words’, is still relevant and holds true because it is! A picture can convey a message much more plainly than thousands of words strung together. This impressive ability of images to impact minds makes them the perfect tool for shaping opinions. Hence, if you play your cards right and use the power of imagery the right way, you can paint an unmistakable brand image with Professional Photographers in Bogota.
Naturally, you cannot do that by posting one or two photos; you need to be consistent for months to make your brand’s persona distinguishable. And with product photography in Bogota, doing that is quite convenient. All you need to do is adopt a particular style of photography and use relevant background subjects that accentuate your product. Your chosen professional photographers in Bogota can best advise you.
For instance, let’s say you sell organic food items, so you want people to think of your brand when they see wholesome produce.
To create this idea about your brand, you could post photos with your product in the center and fresh fruits and vegetables strewn in the background. If most (if not all) photos you put out follow the same style, after a while, people will start recognizing your brand for natural goodness. This is just an example. And your professional photographers in Bogota can elaborate more.
But as demonstrated with the example, creating brand awareness will take time.
Studies show that 15-40% of items sold online are returned because customers find them different from the photos. But with product photography in Bogota, the chances of product returns are minimized significantly because the focus of your visuals is the product, so the buyer sees it all.
Besides, sharp and focused images attract customers more than photos lacking definition. Research shows that as many as 67% of consumers consider image quality a very important factor when making a buying decision.
If you produce well-defined, mindful photos of your products using professional photographers in Bogota, your business will make much better profits. Thus, it makes sense to help your company soar by investing in professional product photographers in Bogota.
Chrome Haus Productions is a commercial production company. Armed with a team of creatives and professional photographers in Bogota and Medellin who can help you bring to life your product or service. We devise bespoke visual solutions that meet your needs, on time and within budget. Get in touch today!