Why Keep Your Marketing Photos Up To Date With Professional Photography

Chrome Haus Productions >> ADVICE

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January 21st, 2021 – Bogotá, COLOMBIA.

Your company photos are a core part of your brand, and reflect everything your company stands for. Keeping company photos are up-to-date should be of prime importance. And ensuring you contract professional photographers in Bogota who are specialised in distinct areas, should also be part of your marketing strategy. We briefly touch on the subject of reasons to keep your marketing photos up to date with professional photography.

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Imagine you look up an entrepreneur you had been planning to strike a business deal with in Bogota. Prior to the meeting, you look them up on the company website or LinkedIn and see someone in their 30s looking sharp in a black pantsuit. However, when you meet them in person, and it turns out they look nothing like the pictures you saw. And the person in front of you is quite noticeably way past their 30s.

Out-dated corporate photos online can be quite common, and for some potential clients, it can be unsettling. As they may perceive you don’t take your corporate image seriously.

Long story short, potential clients could feel an immediate disconnect.

It is undeniably a very common issue with websites, corporate photos, marketing photos, and general website content! Nobody is going to confide in a product or service on a website with outdated content. And that is why having up to date marketing images is so important. There is an abundance of Bogota Photographers and Medellin Photographers who specialize in distinct areas of commercial photography who can fulfil a visual need.

But that’s not the only reason why using professional photographers in Bogota to keep your commercial photos up-to-date is vital; there are other reasons as well.

Convey Professionalism and Dedication

Keeping your company photos updated via Bogota professional photographers does more for you and your business than you could imagine. When a potential client stumbles upon an outdated webpage that was last updated a few years ago. The chances are they will lose interest, and move on to the next business.

Why?

Because if a company can’t even be bothered to pay attention to its online presence with professional photos, it may not imply it does not have the most dedicated leadership. Or perhaps they wont have time to service clients as they should… or simply perhaps, they don’t have the budget to contract a professional photographer in Bogota.

Any serious company should actively be pursuing its presence in every which way possible. And most of the time, this entails contracting professional photographers in Bogota. Companies should focus on their digital presence, via updating product photos, services, recent accomplishments, awards etc.

Build Trust In Business Relationships and Create Branding

Trust is the cornerstone of any professional relationship. If trust doesn´t exist, it’s not going to last. Ensuring your professional photos are up to date marketing can help inspire trust. How?

When a prospective client sees a company online, they form an opinion about it based on the content, and the professional photos. Which inspires intrigue which can be elaborated upon after an in-person meeting, that is your sales pitch. Any prestige that is emitted via professional photos on your company website can be part of your branding campaign at your company offices.

Even though your company did no wrong intentionally, your business could suffer because of your outdated photos. Therefore, you should always keep your visual material up to date by contracting professional photographers in Bogota. Thus giving your business a head start and an impactful first impression.

If you are seeking professional photographers in Bogota for your corporate project and want to talk to us about what we can do for your company. Please get in touch, we provide professional photography in Bogota and Medellin.